#35

Vidigalo: it's Vidigal's 100 Secrets

Founded by a german and a portuguese, the design studio Vidigalo launches the first  touristic map of a favela; the idea is to eliminate the division between the "hill" and the "asphalt".

Get to the Vidigal via Niemeyer, head up Avenida Presidente João Goulart, pass by the Ninho do Urubu, make right at Pastel do Céu and when you get to the street of Carlão's bar, you"ll -- easily find the house where Vidigalo is located, a design and communication studio founded by the german André Koller and the portuguese Gonçalo Pires - both already very “brasilian”. However, for those you are not used to walking around through Vidigal, this task would not be so easy, since the place, besides of the old stereotype of being considered a risk-area, -- doesn't present any clear identifications of the streets and its alleys. -- It didn't present any, speaking in the past tense, because in fact these two guys, who have been living in the Vidigal for two years, decided to start theproject of maping the community with the idea of sharing what this community has to offer to its visitors as well as to locals. With this idea the first touristic map of Vidigal was born, entitled "Vidigal 100 Segredos" ("100" and "sem (without)" sound identical spoken in portugese" . "We wanted to promote our work and our studio, with something that was useful for the community and which could help diminish the general prejudice towards favela-communities. I always enjoyed working with info-graphics, and the idea of mapping the community seemed a good option, since it is something that has been missing here so far. Besides, it allows the local habitants to seethemselves and where they live, and it has the potencial to encourage local commerce and cultural activities", states Andre, who also jokes: "Not too long ago not even Sedex got delivered at my place". 

After two months of work and no sponsoring, private or public, André decided to seek support inside the community offering local businesses to advertise on the the back of the map to cover printing costs. Furthermore, the map gained a symbolic value of R$3,00. Vidigalo still hands out the maps for free, thus giving the local advertisers the option to recover their investment by selling the material.

On paper, without the climbs and the places of difficult access, the task of mapping appears fairly easy and simple, but in fact the challenge was hard and the result of a lot of sweat- literally. "The main difficulty I encountered was the lack of support. Companies (like Sheraton) and public institutions didn't seem to be interested in investing in this project. The map has a price to prevent people throwing it away and so that it can serve as source of income for the children of the community,  for example, who can sell the map to tourists to be able to buy an ice-cream, a kite or whatever they want, declares the “carioca” from Wolfsburg, who left Germany ten years ago, and today is already in fact brazilian.

Beside the lack of sponsoring the map with an edition of 4000 copies faced other adversities. Cataloguing of the many little alleys and streets with open sky sewers, not even catalogued by government institutions, was tricky. Also, the rapid transformation of local businesses- Jo's car repair shop, transforms it´s space into a location for alternative parties (A Lamparina) on the weekends -- . While walking up and down the hills, the expeditionary André found a lot of places of difficult access, participated in baptising of some bars who didn´t even have a name yet- like Ana's- faced the distrust of some shop-owners and got aware of alot of interesting projects and people, like he shared with us: “Vidigal has its own divisions as well, the higher part (invaded) and the bottom part (planned) present a lot of contrast. Not long ago, the avenue divided the hill, each side dominated by rival gangs dealing arms and drugs. But, in general, it's a community very rich in its diversity. There are a lot of cultural spots- such as Vidigal's Theater and "Nós do Morro",- there are a lot of artists and people connected to cultural events who live here and are interested in developing that side of the community. Many things have already changed for the better since I got here, and certainly in the near future Vidigal will turn even more accessible to tourism, another motive for this project. The region is evolving fast economically, and you can see that in the current optimism of the people here. But, what is most important, -- the community received our initiative with open arms and proved very active assisting us with the project of the map." 

The idea of mapping Vidigal, which not long ago would have represented a serious threat to life, today represents the social inclusion of the communitiy, once dominated by druglords and abandoned by the government for decades. "The majority of maps are made to show territorial limits, but Vidigal 100 secrets intends the opposite, it seeks to eliminate the boundaries that divide the favela and the rest of the city", declares the german. After two years operating in the Vidigal, and before releasing the second edition of the map (in august), studio Vidigalo still participates in other projects within the community, like the patnership with VDGTV – Vidigal television -, the ecological park Sitiê and a cultural event in the Armazém de Ideia, where every friday Gonçalo lets lose his musical side and participates in a jam session with the local band Cacumbú. So it's time to get the map and explore Vidigal!

*In 18th June, the official day of Rio+20 visit to Vidigal, the map of the studio Vidigalo will have seven extra large copies mounted at different locations of the community to help the locomotion of the visitors during the event. 

More info on the map and other services: http://www.vidigalo.com/

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#32

Letuce: a band of two

From a simple crush to revelation of the indie scene, the band Letuce distinguishes for its boldness sound and for it's relationship with love: to music. 

Do you know those bands formed by passionate couples? Well, those normally are more intense, more intimate, and as a consequence of the carnal relation,more solid in its concept- despite that almost every band, in its ideal of their love to music, also ends up experiencing relationships (with or without sex). The band Letuce, formed by Letícia Novaes and Lucas Vasconcelos, serves as an example to the cited question and also exemplify how passion can influence the process of musical creation. "Exactly, I don't see anyone asking a guy who plays with his guy friends anywhere. So, Samuel Rosa, if you fight with Lelo, it's the end of your band?" And that's love: love, carnal, sexual, fraternal. Everything is love, everything with its own dynamic. We are lucky to fell in love by those who fall in love with you. We make music together and, so far, so good", states Leticia.

Since the beginning of their fling and first album ,“Plano Para Cima dos Outros e Para Cima de Mim” (2009), until the release of their just released second album, “Manja Perene" (2012), the band gained recognition, maturity and is no longer a passionate musical joke, today with all its merit and well-deserved highlight in the alternative scene. "On our first album, we composed together, we were in a very passionate and curious state of mind. Nowadays, after 5 years and half together, we have a different life, so our compositions are other also. The earth spins, changes, but continues Earth. Our love has change, but it's still love. In our second album, for example, we counted with the help of a bass and a drum player in the creative process and the result was wonderful. Living in a bubble only makes sense in the initial stage (almost insane) of passion," quips the feminine side of Letuce, who also completes: "To have friends is wonderful and talented friends always add new values." 

Different from its first album, more intimate and restrained, the second album "Manja Perene" (Bolacha), produced by Lucas Vasconcellos e Bernardo Pauleira, it's more daring and consistent in its proposals, beyond its originality- something not very common around here. The album, is surprising in each track and also within its songs. The variations, mismatches, melodies are the pillars of work who's not scared of failure, neither the pretension of being "gold", and that's why it caught our attention. Another discovery in this album, is that Lucas shows incredible talent for singing in two tracks, , “Areia Fina” e “Anatomia Sexual” - a song that born from a poem written on napkin by Fábio Lima. “Our sound is what we know, is what comes up. We seek a new sound, and that's why it's difficult to classify. Nowadays, everything is everything, Gal Costa, for example is doing eletronic music. And that's wonderful. There is the change of trying everything, being free for good and worse, of course. And it's good that people going our vibe" says the singer. 

Besides the differentiated sound, "Manja Perene" still calls the attention for another reason: its financing process, through crowd-funding. Imagine an artist to be able to receive a direct investment from its fans to elaborate their new work, without knowing what will be, but trusting in the creation capacity and the success of the project. So that was basically what went on with Letuce's second album. "Soon, crowdfunding will not be seen as a "new method" or an "alternative method", and in fact as a possible method. We were happy with the collaboration of the fans which we are extremely gratefull, describes Leticia who refuses to accept the label "alternative" by saying "Alternative Band" is complicated, because everything is alternative compared to the big market. There is the big market, and everything else is alternative be it rock, forro, mpb, us", completes the singer.

Letuce
www.letuce.com.br

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#31

Terezão: back to stardom

After several years in the dark, the theater Tereza Rachel, totally rebuilt, reopens its doors with a new name, but without losing sight of its history. 

One of the main carioca references around the globe, Copabacana highlights for its beaches, and its high concentration of people and bars. But this warming mix, that makes everyone happy, ends up by occulting other cultural attractions, very characteristic of the neighborhood in fact - the case of the good old theater. There are a few houses still surviving, and maintaining a good agenda, or even simple. Villa Lobos (which will reopen in 2014), Baden Powell, Brigitte Blair, Glaúcio Gill, Espaço Sesc and Café Arena are some of the examples of how the region is still lacking a bigger theater. However, the traditional Tereza Rachel (located in the second floor of the shopping R. Siqueira Campos, 143), which was rented to an evangelic church from 2001 to 2008, reopens to the public on the 07/04.

In contrast with what happened to Modern Sound, closed to give space to a enormous clothing retail store, and followed by the monopoly of Cine Roxy, the only cinema of Copacabana- at least until the debut of the Image and Sound Museum, Tereza Rachel comes back with some huge changes. In this case, the change is so big, that even the name changed: from Tereza Rachel (picture below), name of the actress and owner, to Theatro Net Rio. Through the call of ICMS law, a financing method of cultural activities, tax break, and direct investment, the internet company will sponsor the overturn of the space, which will display more than a room. Besides, the room Terezão (Room Tereza Rachel), a space with capacity for 789 people, Net Rio Theater will still count with a room of 200 seats, named Paulo Pontes, a tribute to the dramaturgist co-author of the play  Gota d’Água, also signed by Chico Buarque. 

“During the 70s and 80s, I used to come constantly to Rio de Janeiro, to accompany the setting of the  Group Ornitorrinco (from Cacá Rosset). At this time, everything was concentrated in Copacabana, and theater itself was experiencing a golden era, with filled rooms and many extra sessions. It was the true golden age, to Villa Lobos theater, and also to Tereza Rachel, where I did the ilumination of the show Chorus Line, from Michael Bennett, which set the debut of actress Cláudia Raia on stages”, states the light designer/technician Abel Kopanski, a true master of light. Opened in October 1971 with a Gal Costa Show (“Fa-Tal - Gal a Todo Vapor”) and setting of many others (Novos Baianos, Luiz Gonzaga, Caetano Veloso and Gilberto Gil), Terezão seemed to have lost its path in history and have lost its past relevance. In the last years, for example, the space was being used to rehearsals and auditions of the musicals of Charles Möeller & Cláudio Botelho.

After having received many proposals from Sesc and city hall, the actress Tereza Rachel, even pressured by debts, wouldn't let go of its theater. However, after a year of negotiations, she ended  being convinced to rent the space, and curiously just for a period of ten years. The responsible for this plan is the actor and cultural producer Frederico Reder, who described the mission as not an easy one, and insists on saying that the renew of the lease contract is a priority without revealing any numbers. “I couldn't ignore the history of this theater. The gods wouldn't forgive me. The profile of the agenda, from monday to monday, will follow the same profile that the theater used to have back in the days, with a focus on diversity and freedom of speech. Those elements are the main characteristics of Copacabana. I think the theater can be the seed for the revitalization of the neighborhood, states Reder, partner of Brainstorming Entertainment, in an interview to "Globo" newspaper. For those who are curious to know the new looks of Terezão, the theater is now presenting,"Bibi", a musical show who celebrates the 90 years and 70 years of career of actress Bibi Ferreira (photo). After the 10/04, the show “Isto É Brasil”, with Carlinhos de Jesus and Ana Botafogo, is also in the schedule of Net Rio. Oh well, plenty of reasons to go visit! 

Agenda of the theater: http://www.theatronetrio.com.br/

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#29

Riot de Janeiro: s/a of the new age

Uniting illustrators, artists, tattoo artists, musicians and graffiti artists, an unusual "creation agency", lives art, in search of new concepts and ideals. 

The margin of society, a sort of fictional territory, and at the same time, always heavily present, has always introduce a creative originality and a unique capacity of launching new trends. But, not long ago, that  famous spotlight, bad seen through the more squared eyes, was restricted to the people who lived up to, that parallel culture and environment,  victims of stereotypes (of course). Along with the changes of the new age, the tables have turned, and the society, no longer ignores that market, actually they can now value the art absorbed and cultivated in the lines of the cities, being it coming directly from the streets or not. Here, the concept of Riot de Janeiro, an innovative "creative agency", can exemplify a little better how the new artists can work together towards the same objective: the collective as a whole, the search for the appreciation of art and, as consequence, the recognition of new artists.

“The idea came up in the end of 2010, when my brother (Hugo Inglez) had the idea of doing a blog with a focus on art, something like Ctrl+Alt+Rio. Right after, he realized that we had several close friends who were amazing artists, but none of them received credits or the recognition they deserved for the level of work they had been doing. Mostly due to all trade of influences there is, in the artistic market, especially in Rio de Janeiro. Then, he realized that the artistic content that he needed for the blog, could actually be produced by us", describes Rique Inglez, twin brother of Hugo, and friends with Breno Moreira, three of the creators of the project. Although the seed was planted back then, the creation of the agency started three months ago, and by the number of members, already with the intention of being something big, like a riot. In total, the team Riot includes 14 friends, being three collaborators and 11 artists, among them: graffiti artists, Djs, musicians, designers, visual artists, illustrators, photographers and even tattoo artists, a curious and true mix. 

Gathering different proposals, like each one of the members was the link to a artistic stream of resistance, Riot de Janeiro lives out of the experience of each one. "We all come from different areas and some don't even have a degree. The truth is, we don't care about education. Even inside the artistic issue, it would be very difficult to define each member, because we all have different styles and they can work on several medias and techniques. The unique point in common is that we all have a very well defined style and unique.   I think that's exactly the differential of RiotJ. What we do, only we do. Our focus are ideas and exactly because of that, we won't and we don't want to have a certain area of expertise. Any idea is valid and can be produced. This way, we can work with every product, and at the same time, transform everything in work", adds.

“Angry” with the lack of appreciation of art, including the financial point of view, Rio(t) appears with its own way of circumvent this art marginality. This way, the union of this agency of creation became a true cause, very fair by the way. "I can proudly say that until the creation of RiotJ, we were basically ignored. At  every moment, another amazing artist with a tremendous potential gives up his career, basically because  he can't afford to sustain himself, while others gain worldwide fame with a bunch of crap. Our fight is the same of every young artist: make a living out of art. There is an absurd idea in Brasil that art is not a job. What sometimes is valued outside , here is almost a stigma. We seek the true appreciation of the brazilian culture, for ourselves, and for those yet to come", strikes Rique, who also signs another curious project: Artspam, a name suggested by the twin Hugo. .

Betting on the artistic exchange, Rique elaborated ten cardboards and also separated ten addresses completely distinct and random, outside Brasil. The idea was to introduce or to offer someone  its own art, without knowing what would be done with the work and not knowing the chosen one. Like that, almost parallel with the agency, Artspam was born, a spam, that contrarily to the usual ones, everyone would like to receive. "My dream is that this would spread as a new way of artistic disclosure. Can you  imagine artists out there sending their works somewhere in the world? I would love to receive one and I would do anything to share this ideal. What is funny is that people are surprise with someone having such an altruistic attitude, which shows it's not very common nowadays. The world needs good actions and a bit of spontainety" shares Rique, that, from the ten works already sent, received only one answer, which already made  entire project worth. "I received an answer from a guy in London. Funny it was the last sent. I was so happy when I saw the email, I had already lost hope of answers in that lot of cardboards. He wrote everything in a portuguese out from google translator, but the email was awesome , he said he love the drawing". 

As part of the proposal of the project, Rique answered the email where he explained a little better the proposal of the Artspam and told the story about that specific cardboard, which had a drawing with very thin lines, made out with a medicine propaganda ruler. (Picture below). "That made the drawing even  awesome, because the lines are not totally parallel which gives this weird sense of movement. To improvise is my specialty... in the beginning, I had to work with very low resources and that helped me to find my style, which is very simple and minimalist" explains Rique, who ends with: "We want to conquer the world, departing from the wondrous city and show that we can have a worldwide production, even with all the difficulties. Rio(t) de Janeiro needs to be a reference in art and culture, and not only a glimpse of what's happening out there, and I cannot think of a better time for that to happen".

Saiba mais sobre a Riot de Janeiro no Facebook
Email: contato@riotdejaneiro.com

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#28

Lightpaint: a light paint

Photographer raised and well-known in the underground scene, Henrique Madeira highlights as one of the followers of lightpainting in Rio de Janeiro. It's light, camera and action!!! 

A mystic character in the carioca underground scene and a old school photographer, Henrique Madeira shows up as one of the main references over an artistic proposal, that until some time ago, was not very well explored in Rio, and as consequence didn't get too much attention. Lightpainting, a photography technique created from the relation between the light and the shutter speed. "Lightpainting allows you to paint without leaving traces and with unrealistic images, like painting a boat on the concrete, a fish jumping out of a glass and the simple writing. During the photograph processing time, you can make those draws with flashlights, cell phone, a lighter, any source of light really", explains the expert.

Despite being a novelty in Rio, this tecnique was already used, even by acciddent, since 1914, when Frank Gilbreth and his wife Lilian Moller Gilbreth left the camera with the obturator opened to accompany the movement of production of workers. In this case, as Gilbreth was more interested in collecting data for his study about the "Simplification of work", the use of the technique was not explored from the artistic point of view. The first artist to use the light-painting as art was Man Ray, who considered himself a painter and very well known for its "avant-garde" pictures. In 1935, with the series "Writing Space", he introduced the technique for the first time as art. Here in Rio de Janeiro, Henrique Madeira started playing with this, only in 2008, using a Powershot. But, in 2010, its light was already being used professionally.

The photographer Fabrice Wittner (author of the above picture) recently put the light-painting in evidence with its series "Enlighted Souls", which bring almost real images of children and homeless in Vietnam and New Zealand. With the technique of light stencil, Wittner "painted stencils of enlighten characters to remind about the losses and show the spirit of a city destroyed", since Christchurch has recently been destroyed by an earthquake. Another reference in the matter, it's the french Marko 93, who also is getting a lot of attention for its curious mix of lightpainting and video. As for the carioca, from Campo Grande in Lisbon, Henrique Madeira seeks the originality through its connection with city. “I try all possible formats, mix different influences and I use the sights to complete the content. I'm in love with photography and all its possibilities, Rio is indeed one of the most beautiful places to shoot. I think I mix those elements right", details the photographer.

Under direct influence of street art culture, the light-paint of Henrique drinks from the same fountain, and for that reason presents a strong relation with graffiti, its technique can be considered a species of paint without limits and drops of paint. Beyond having introduced the light-paint in a series of events and parties, Henrique Madeira pretends to use the light-paint with a more commercial insight (in albums) and also as some artistic projects on its final stage (actually looking for sponsors at the moment). However,  the golden child, as he personally describes, it's the project that soon will take several workshops to children who are being treated at the Cancer Hospital. According to the photographer,  the idea is to expand the use of the technique and use light-painting to extend horizons. In this case, it's light, camera, action and lot of conscious. Check out more about Henrique Madeira in its own BLOG.

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#27

Rasmus: at the top of Dois Irmãos

Aiming at the top of one of the most classic post cards of Rio, the Danish Dj visits Vidigal and let´s us know a little more about that experience and his sound. 

In an intense sunshine day- one of the previliged ones, at Leblon beach-, when looked up at the Morro of Dois Irmãos it could only imagine one thing: "how would it be the view from up on this mountain that looks like a sitting diamond elephant"? This in specific was one of the quests of Rasmus Lutzen, a danish Dj  passing through Rio de Janeiro, but it could also very well be the quest of many cariocas, for sure. In fact, who wouldn´t appreciate to do such a thing. The fact is that, not everyone knows that is actually possible, allowed, and best of all it doesn´t require as  much effort as you might think. To reach the top of one of the most classic post cards you only need determination, since the track is open, not risky and it even has access from the top of the morro Vidigal. Which means, besides the incredible view to the city, you can still count with a unique "tour" through this amazing community.

After knowing how easy it was, Rasmus and his friend Nicole (a german-carioca), spontaneously volunteered to do the trail. But, how  does someone from Denmark, end up at the point of moto-taxi  at the entrance of Vidigal to start off with? "It´s my second time in Brasil. Before that, I went many times to play in Australia, but I wanted to live in a big city and different. São Paulo seemed interesting to me, since the eltetronic scene is very big there. I didn´t know what to expect, and for that reason, I followed some tips of some brazilians who live in Denmark, such as the couple DJ’s Renata e Jokke (by the way, this guys heat any dancefloor)”, states Rasmus. “I spend my first month here in Rio and I was very impressed with the beauty of the city, it´s definitely the most beautiful city in the world, but I was surprised to discover that the electronic scene here is not that big. I found out that the strong here is the beach, as if Rio was for the day and São Paulo for the night.", completes.

After five minutes of going up Av. Presidente João Goulart and, desmistifying the stereotype of a "slum", we left the motorbikes at "Largo do Santinho", where we faced, an "unforgettable carnival block", which was coming down the street in pure magic, Rasmus immediately felt in the momementum of samba and was affected by the beats of the drums (he went crazy). While walking up the seemingly endless João Goulart, after crossing "Quadra" - an area once dominated by the traffic, where today an UPP (Police of Pacifiying unit) post is located, passing by the beautiful soccer field and lots of alleys and bars, we stop at the last one, before we took the trail. From there, we went in direction of the jungle, where we walked aproximately 45 minutes, with some minor stops to praise the view. "Last year, I got to know Complexo de Alemão, where I played a gig to the community, invited by Cabbet Araújo, at the event "Peace Hug". However, Vidigal, it´s different",says the DJ.

From the top of the mountain range Dois Irmãos, before an indescribable 360º view of the city, the Danish DJ talks more about his work. Althought there is clear references from the scandanavian school in his music, such as  Trentemoller e Kasper Bjorke, Rasmus, who already played at some revelant parties here,  prefers to highlight the originality present in its sound. "I like melodies in the music. And then that it has a sexy and smooth feel. I don't normally go for certain artists when I look for music but I listen to releases by release date and sorts out the tracks I like regardless of label or artist."
Before going back to Europe, Rasmus will be playing at some brazilian parties. Refering to the climb to the top of the Dois Irmãos,  "its a unique and viable experience", completes the DJ, who also doesn't say no to a good barbeque.

Rasmus Lutzen - DJ set for Moving @ D.EDGE 01-03-2012

Listen to Rasmus Lutzen : http://soundcloud.com/rasmuslutzen

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#25

Sorpresa: chinese aux “carna vale”

Cradled in the mixture of carnival, the party presents the trio Chinese Man and brings together different strands, arts and music, in the block La Folie. Joie de Vivre amis! 

The party, created in ancient Greece to celebrate fertility and good harvests, gained recognition and became popular only in the Middle Ages, when supported by Christianity, was conducted in a "farewell of meat" or "Carne vale" (meat allowed) in Latin. However, the carnival was only an inspiration to us later- with its parades and costumes- when appeared in the Victorian society (1837-1901), a time when Paris was the main reference. Nowadays, the times have changed and everything has changed, however it's still keeps its madness alive: with diversity, joy and "Sorpresa" (Surprise+ Luck)". The party is set to roll on Thrusday (16/02) at the Cultural Center Maria Teresa Vieira (near the Tiradentes square).

Far away from the traditional image and origin of carnival, the party Sorpresa looks forward seizing the environment out of control typical of carnival, to please several people who are not so fancy of street blocks. Besides the Sorpresa, what really will surprise us is the mixture of concept be it artistic or musical. The fact that the idea itself started from the visit of the band Chinese Man, a interesting French trio that highlights exactly for their eclectic mixture of rhythms, can serve as an example."The proposal is give an option to the people who are not so up to being in the panic and confusion of blocks. To seize the opportunity of Chinese Man to come and introduce us the sound they make, a hip hop with different electronic rhythms. Black music very well differentiated and not very explored" states Fernando Barbosa, from the collective La Folie, who organises the event alongside with the clothing brand Cabron, from Marcel Gonçalves. Without mentioning the support of others, as seen on the flyer.

Supported by the different sound of the mixture of the label, group and family, the party was able to attract more original proposals, as the artistic intervention of Marcelo Ment and Bruno Big, who'll take part of the work developed on the streets to a live presentation at the party. In fact, Ment is also exhibiting "Contrastes" at Cultural Space Eletrobras Furnas in Botafogo. "As soon as Ment discovered that the Chinese would come, he immediately wanted to participate. He met the group in France and didn't want to be left outside. We didn't plan anything regarding art, it just happened spontaneously, pure partnership" claims Fernando, who also highlights the intervention of Henrique Madeira, “the dude from all covers on underground arts in Rio. Besides snaping the event, the photographer also promises a live session of Light Painting, a technique that allows paint the environment with ink, without leaving a drop of ink in the floor. It's light, camera and action. (we'll talk about in this in detail in further posts). 

To thicken the broth mixture to this "Carne Vale" and without neglecting the quality of the special ingredient: the sound. Sorpresa also announced: Rockphonne, the musical project signed by Fernando Barbosa; Machital, a true collector of sound; Glocal: the pair who does not allow São Paulo to go to bed early;and Ricardo Estrella, which will seal the night without letting anyone go early home. Taking everything into consideration it really seems a party with a selective and differentiated type of sound. The mixture is pure...... party! "Carnival is a festival, of fun and joy... No matter of what kind of music is playing, what matters is the quality and feeling of togetherness around the people of this crazy, carnal party" adds Fernando, who warns that those interested in this party will necessarily have to send an email confirming their presence. They will then better understand the Sorprese! Confirm your presence!  lafoliegrotte@gmail.com

More on Chinese Man: http://www.chinesemanrecords.com/

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#24

Hareburguer: a trip of flavour 

For those who already tasted the "fusion of magic stars" went well, the hamburger is full of joy, healthy and flavour. It's a breeze of fresh air, absolutely delicious. Piuw!

The cariocas that usually go to the Ipanema Beach around posto 9, 10 and even 8 -why not?- probably have already initiated contact with this true "fusion of magic stars". It's the well-known vegetarian Hareburguer, a different option of snack that came all the way from other galaxies directly into the sands of Riio de Janeiro. Especially when we´re talking about gastro_nomy. Developed upon the idea of aggregating health, flavour and joy - those are the magical stars the recipe for the fusion-, says Raphael Borges, a.k.a Hare Rapha who became a very successful entrepreneur. However, that's not what turns its business into a trip of flavour, but it needs to be taken into account. 

Although Hareburguer exists since eternity, "the message has only manifested tridimensional on earth  in 2006, exactly when Rapha needed money to a trip to Bahia. A bit later, there he was: freezing his university degree of Journalism, setting his Mom's house on fire and filling his backpack with hare-hope to spread its creation with others. The chosen place was the beach, preferably under a heavy sun, and the task even so, was faced with an enthusiastic and admirable astral. (playing the flute, explaining the menu, and even under some bully jokes from others). "The idea was to create a totally new experience, with the essence of bringing the ludic, naive, pure and joy to people. The experience "Hare" through this magical universe is the statement of the brand, a hare-company created with the objective to present food of high quality and vibration", explains Rapha.

After captivating the hare hearts and more demanding stomachs, Rapha had already dedicated enough time to expand horizons in this "astro-gastronomy trip". With the obvious success in Ipanema beaches, the mother ship had to land on earth, and then it was born "the first vegetarian fast-food of the whole universe". The store, located at Galeria River, started its activity on the last month of August. "After this moment of new abductions, the Hareburguer is back on the beach, not only via Hare Rapha, but also with presence of other extra-hares sent to cosmos to feed terrestrials with black holes of hunger on the beach. Each one represents a planet or a satellite. For now, Hare team are: Manu da Lua, Di Saturno, Di Plutão e Di Marte. We deliver from Arpoador to Leblon with our Hare-electric bikes! Just call us I will personally Hare-deliver", says the entrepreneur cover of a magazine, that ensures that "it's definitely the best burger from all galaxies".

However, before you initiate contact or "make a telepathic order", we should first discuss a little about the menu, designed with a funny illustration. Amongst the six flavours, let's start with the Traditional, with "hare-burger, trippy cheddar, psychedelic tomatoes, crunchy salad and transcendental mustard. But the Hare Rock Shutney Mango´s Fly also caught our attention with “hareburger, gouda cheese from Jupiter's moon Io, mango shutney (the mangos monster favourite), harmony cajus and hydroponics ruccula proton-neutron uni-systematic brains". Without mentioning the hare deserts,  "the hare juices and the hare inter-systematic enzymes (fuel for your planetary body), which means, the classic mate and açai with flux generator", as described in the menu. "It's delicious", finalises Rapha. 

Galeria River - Arpoador.

Telepathy or harephone 94061666.

Monday. to friday., from 11h to 19:30h. Saturdays from 11h to 20h.
Aos domingos a Galeria River não abre.

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#23

RMC 2012: make way to electronic 

In its 4th edition, the biggest electronic music event of South America will once again be part of the carioca carnival. Now, it's ten days in your schedule, and seven of just partying. What do you think? 

Although the carnival in Rio is most known for the traditional parades of samba schools, by the mulattos in the avenue and their exciting street blocks, the Rio Music Conference (RMC), considered to the biggest event of electronic music in South America, makes its way and ask permission to again "mix" that party that everyone is waiting for. To answer the market demand, the 2012 edition, which will take place in the Marina of Gloria, will have a schedule of ten days (from 14/02 to 25/02), in which three days are exclusively dedicated to workshops, panels and lectures. Hold your breath Colombina!

Held since 2009, when the market already showed interest in the happening of such event, the RMC seems to be growing and consolidating with the very own increase of expertise in the scene. The three previous editions, the actual national dimension and the three additional days are factors that already prove that the lucrative encounter is very well consolidated - as the organiser Guilherme Borges points out: "Electronic music has grown, and people see that, there is more involvement. It's a industry that is no longer a music style but also a mean of production. Now, more than ever, we have to legitimate this concept."

“The idea of the conference came from the need of the market itself. All industry lack an encounter to debate issues that involve the activity of the sector. Actually, the process of becoming a professional needs critics, debate and an encounter to unite all of that, making the people involved become closer." completes Guilherme, who made its way to the electronic music by the path of business (not a DJ). With a expectancy of over than 35 thousand people and accompanied by the heat of the carioca carnival, the national edition of RMC 2012 will flow about $30 million in business, 50% more than the $20 million recorded in the previous edition, when the festival gathered 25 thousand people in its five nights. 

Conferencing the conference

Precursor of new trends and able to capture large market releases of national electronic music, the Rio Music Conference is as busy as your nightlife. "There is a lot of people buying equipment, learning about the new models and software, Djs hiring, new trends being presented and getting people involved. Each region has its own needs and a national meeting is very important in this regard. The idea of 2012 edition should reflect this, since it will have an increase in the amount of professionals not only from the Rio-Sao Paulo scene, but from all over Brazil," explains the event organiser.

In its first three days, the schedule of RMC presents a series of seminaries, debates, panels and workshops, all ruled by professional inside the market. In the stand area, what gets the attention is several Dj agencies, labels, technology companies, equipment and new hardwares/softwares, the Djs shops, the online radios, the means of communication and many other products and services connected directly and indirectly to electronic music and entertainment. Ideal for "networking" as defended by the organiser, the business fair also highlights the space "Village"- an area of wi-fi, bars, restaurants and showcases, responsibility of the new talents.

Besides the companies that participate directly in the Business Fair of RMC, other companies, inside and outside the sector, are attracted by the visibility of the event, that reveals a promotional capacity of very high reach. The public involved and those interested awakens the attention of different companies from other segments, such as beverages, cars, tourism, fashion and tecnology in general. After all, it's the biggest event of electronic music in the south hemisphere happening in the middle of the carioca carnival. " There is no doubt that we count with more publicity, supports and partnerships. However, that kind of support from sponsors always existed, it's not something that started happening now", adds Guilherme Borges.

Democratic and full of stars

With seven days in the agenda, five straight nights (from the 17/02 to 21/02) and two of “Closing Events” (24 and 25/02), the nights of the national edition of  RMC 2012 promise to crown the carioca carnival in a great electronic style. Presenting two simultaneous stages- Copacabana, with the biggest stars in the world's dance-floors, and Ipanema, with the main trends and vanguard artists-, RMC will present more than 64 attractions, including the "top" Djs Armin Van Buuren, Steve Angelo, Kaskade, Roger Sanchez, Fedde Le Grand, among others. But, in this edition, the line-up will not be restricted to the  “Celso Portiolli Vol. 1”. Actually, one of the differentials of this year, is the sound, that beyond quality will be much more democratic.

“The line-up this year proves all the evolution of the event, also in the music part. Of course we"ll have Armin Van Buuren, but also a series of other names that couldn't be left out. The Ipanema stage, a huge success last year, will return even stronger", concludes Guilherme Borges. Uniting several highlights of different lines, the line-up of RMC 2012 will show eight attraction each night, divided by two stages. Names such as Ellen Allien, Jamie Jones and Solomun, who glow in the international scene of 2011, and who recently turned the brazilian public mad, return to dignify even more the festival. Imagine what they won't do in the middle of carnival: “ziriguidum and oba-oba” will not be enough.

"I expect a lot from Jamie Jones dj set, who was here in November and I couldn't go. I can't remember of playing so many tracks from the same producer. Personally, he can be considered one of the best. But certainly, i'm also interested in seeing Solomun, do dOp, do The Twelves, and, of course,  Guy Gerber and Ellen Allien, who I play with in the 17/02”, details DJ and producer Brunno Mello, responsible for opening the dancefloor in the first day of the festival. " I'm digging doing this deep line. I think with age your internal bpm slows down. At the same time, my commitment is with bass and groove. So, for those who arrive early, prepare to dance.... for sure", completes Brunno.

If in one hand the event mature in its sctrures, the musical part is not ahead either. Regarding the previous editions, the line up improvement in the 2012 edition is very clear, and also the balance in the division of the attraction during the nights- explains Dj Brunno Mello: "From the perspective of the music itself, the event evolved a lot, without doubt. The first two years, we had a stage for two different public: the more commercial and the underground. What pleased ones, didn't please others. Last year with the creation of a second stage (Ipanema), we were able to answer to two audiences, in fact this is being repeated this year and gets even better in this edition. There will be amazing performances that you just can't miss out".

A window to the world

The story began in a very simple way, but turn out big very quickly. In 2010, for example, the second edition of the event already had the support of several companies. However, the national festival was very restricted to the axis Rio-São Paulo. Last year, the last edition was expanded. RMC transformed itself in an actual national event. Which means, the festival gained eight mini regional editions entitled "RoadShows" and organised in different cities across Brasil. Actually, Rio Music Conference includes 10 regional encounters (one in Buenos Aires, Argentina) and a national edition. 

“We organise the festival, but who really makes it happen are the people involved with the music itself. The regional edition not only add, but took Rio Music Conference to other places. The main positive aspects of these encounters is what the national edition is about, unite people across different regions and with different needs. It's the ingredient that was missing, cause the skills of the people of the south can be totally different from what a producer in nordeste needs. The more influent people of each region are present in the event and this contributes to a wide exchange, and, therefore, more effective", states   Guilherme Borges.

The goal of immersing in the local scenes and meet challenges of each region, solidified the event, which already has enough support to deal properly with the artistic and methodology issues of national production. Besides narrowing relations with the regional ambassadors (supposedly the more involved in each region) and define priorities to create debates in the national edition.  There is something new however the Market Yearbook, it's a retrospective of the previous year, a specie of registration of the most important facts of the last year. The yearbook also has the RMC award, with its own prize, that counts with the votes of the ambassadors to elect the "Best of the Year". In fact, it seems like carnival became small.

But why, make a electronic musical festival in the midst of the carioca carnival? "The idea was seize exactly the gigantic exposure of the carioca carnival. Rio becomes the window to the world, also it's the number one choice of destination for tourists and it will turn out to be Olimpic city. Althought some people think its strange to have this position, because of the diversity, we wanted exactly that. I think we did the right choice" , answers Guilherme. According to Brunno Mello the "intelligence"of the sector looked to the event with a bit despite. But now after three years, seeing all this conjuncture involving Rio, it's certain that everyone prefers to be here. And you, are you going?

Check for prices and line ups: www.riomusicconference.com.br

Rio Music Conference 2012 – Marina da Glória

De 14 a 16 de fevereiro - Feira de Negócios

De 17 a 21 - Night

24 e 25 - Closing Events

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