Onzedoze: a friends' brand
Tired of coconuts, surf boards and lack of creativity in t-shirts, two young friends from Rio decide to develop a new brand with a distinct artistic concept.
Disturbed with the usual coconuts, surf boards and especially the lack of originality stamped on the t-shirts of the youth, two young cariocas decided to use their respective experiences to create a brand whose main focus is the artistic concept, trademark of every product of excellence.
Onzedoze (Eleventwelve) could be the right time, because the outcome is awesome t-shirts without losing sight of their proposals: "a more artistic side, with handmade drawings, followed by a aesthetic concern: the use of differentiated colours. Plus a very special care with the end details such as: cut and type of fabric." explains Leandro Garça, one of the names behind 11.12, that, for now, only sells t-shirts. But who will soon present us some news.
Onzedoze (Eleventwelve) could be the right time, because the outcome is awesome t-shirts without losing sight of their proposals: "a more artistic side, with handmade drawings, followed by a aesthetic concern: the use of differentiated colours. Plus a very special care with the end details such as: cut and type of fabric." explains Leandro Garça, one of the names behind 11.12, that, for now, only sells t-shirts. But who will soon present us some news.
Fruit of an idea of the model Leandro Garça and the graffiti artist Leo Uzai - who left the brand after the release of the first collection, in july 2011-, Onzedoze is now a partnership between Leandro and Peu Mello. Like Uzai, the new member of the team is also a Leandro's longtime friend, and for that reason the change didn't affect the process of developing the brand. "I wanted to continue with the brand, but not on my own and definitely not with anyone. I needed a friend with the same line of thinking than me. And that's when Peu joined. Peu Mello is a surfer, designer, visual artist and had the same feeling of being borned and raised in Rio and then having travelled around the world", states Leandro, that spent two years of his life working as a model in Milan, New York, Barcelona, Munique and Hamburg. "He is a great friend, maybe the only one, who could be a part of the brand", completes.
In the difficult quest for simplicity, the friends´ brand started its path. In december, nine months after its creation, Onzedoze presented its second collection in a mega event, at Peu´s house. (Are you laughing? Wait, until you see the house.) “We made our second event at Peu's house, in Joa, with a Jazz show from a friend's band and also Peu's own band, showing off another interesting aspect of our concept: gather friends. The event was a success and united more than 200 people, with art exhibitions, shows, and of course, T-shirts!", enlightens Leandro Garça. Before the launching of the third collection and the participation on the next edition of the Babilónia Hype Fair in March, Onzedoze will be present in the exhibition of Peu Mello at Z.Bra Hostel, that should be happening somewhere in the midst of February. So, for those who don't want to wait and want to check out these boy's shirts, you only need to rush to the store HomeGrown in Ipanema, or access the website: www.onzedoze.tumblr.com
Detail: Deliveries at home.
Detail: Deliveries at home.
ONZEDOZE
www.onzedoze.tumblr.com /onze.doze@hotmail.com
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