#16

Hype Fair: back to Babilônia 

After four years, Babilônia Hype Fair returns, justifying the waiting period, revealing a lot more, this next weekend (17 e 18/12), at the Jockey Club.

After four gap years the Babilonia Hype Fair - an event that consecrated its concept and brands such as: Farm, Via Mia and Espaço Fashion. – attracted a real crowd of cariocas and tourists in its weekend debut. It showed that a lot has changed since those fifteen years of circus tents. Alternative fair? Don't think so, maybe back in the days. It's a "barn of creative economy translated into different types of art". For those who are curious and want to check it out, the "fair" will remain open until the 17 and 18/12, from 14h  to 22h, at  the Jockey Club. The entry is R$ 10, but it's worth the bet!

Organized by Fernando Molinari and Robert Guimarães, the Babilônia Hype Fair return to its activity with a more urban look and a bigger structure. From the outside, it even looked like Cirque Du Soleil. Besides shows (with a specific arena), radio, workshops, DJs and several works from different visual artists, the fair has 220 exhibitors, of which 95% are presenting their brands for the first time. The idea is to introduce new trends, in fashion, decoration and design, something that justifies the chit-chatting.

Famous for revealing successful brands, ten became chains of stores, the Babilônia Hype Fair, in its comeback edition, received more than a thousand applications, which translates into a "new generation of entrepreneurs" as Molinari says. Despite the different proprosals and works, the demand was basically  just one: low prices. “Not everything is really cheap, but they have different stuff, that you can't find at average shops", points out Felipe Pádua, one of the visitors. In what concerns the present crowd (crowed), the advertiser ironically adds: “ Hype is more than mainstream”.

On the fashion walls - a Fair named hype couldn't leave out a space for "street art". Actually, it has became more and more popular in events, and with lot to talk about, however the graffitis were there before the exhibitors. But, on the inside, the space was very well seized and represented by 30 selected artists, among them: Instituto Rua (Márcio Bunnys, La Selva, Marcelo Macedo, Combone Wesley and others), Riot de Janeiro, Rafo Castro and Alexandre Cavalcanti; Airá “O Crespo” and Marcelo La Marca, at the workshop (Super Spray), among others.

Hoping that the Babilônia Hype Fair returns soon, maybe this time to stay. In march, the event will have another edition and the tendency is to grow. In fact, the producers just sealed a partnership with  Sebrae Rio, Riotur and the local and state cultural secretaries.
If the "Beast people eater" - a sculpture from Alexandre Cavalcanti, entitled "Pre-Historic Now. Furious Animals"-, knew about this, he would be happy and waiting, just like the carioca audience.

More informations about the Babilônia Hype Fair:
http://www.babiloniafeirahype.com.br/bloghype/

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