#9

LoMo: the old fashioned photos

From workshops to photographic strolls , the Lomography store in Rio makes its cameras a fever between the adventurous.  Fish Eye, Color Splash, Action Sampler, Diana and La Sardina, what is your favorite model?

It looks less likely that during the "digital era", where even cell phones, are smart and take perfect pictures, that the analogic world would find its space again. However, in the opposite direction of the  megapixel, the Lomographic cameras are  turning the more alternative crew crazy, or just the passionate about traditional pictures. Offering several models, the “LoMo(s)” can be specific to a need, although they all open space to a personal signature.

It all began in the early 90s, when two students in Vienna, Austria tumbled across a small and enigmatic Russian camera: the Lomo Kompakt Automat, this camera took pictures with profound saturation of colors and vibrant effects. To please its friends, who also wanted a little gadget to play with, these two friends developed the concept of Lomography! Soon the initiative transformed into a "global community  passionate by creativity and for free experimentalism of the analogic photography world".

Nowadays, there are plenty of fun and uncommon Lomo to play with, they have proven to be a success  in different countries around the world, becoming a true icon of resistance in the old fashioned 35mm cameras. In Brazil, until now, there is only one store, located at: Ipanema (Rua: Visconde de Pirajá, 365 – sobreloja), in Rio de Janeiro. Its not only a store but also a meeting point for Lomo lovers. Besides selling cameras and accessories, now you can do workshops and organize group photographic strolls, the famous  “roles Lomográficos”.

From October, the Lomographic store will present an agenda full of activities to those interested in learning and sharing a unique subject: LoMo cameras. Until the 20/10,  there will be a “Pop Up Store” of LoMo inside Farm's store, also in Ipanema. After learning a little about the concept, checking out the available models and coming to a final decision .... you just need to start X!!!  (“clique”)...  However, to see if the pictures are good,we will have to  wait. Tell us how it went!!

To know more about Lomographic, access its site, or facebook. 

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